Policemen, doctors, firemen, teachers, and judges are some of the people in authority who can get others to follow them based on their authority status. To make people do what you want of them, be sure to come off as an authority figure on the subject you are discussing. This is the subtle way of assuming authority. Presenting honest information (meaning the good and the not-so-good qualities of a product or products) can boost the site s credibility. With credibility comes trust from the visitors. Also, rather than giving links in forums, emails and chat rooms (which is dangerously close to spamming), it is better to sign posts with links to the preselling page instead. As much as possible, make the most significant messages the banners or headliners. Online users usually scroll down for content, but information found on top of pages is usually retained more in their memory. If you are preselling a product, make the offer direct but in a creative way. Put the best offers that customers will surely not be able to easily refuse. Preselling is why they think you are their friend, not a salesperson. Ultimately, preselling will enable you to sell successfully. Preselling is everything you do to create an open-to-buy mindset in the minds of your visitors. These are the things that happen before your visitors are even aware they are going to buy something. Article writing is different in other forms of writing in the sense that article marketing copies have definite and immediate purposes that can easily and immediately be gauged through looking at sales and revenues. When an article marketing copy has been effective, it would really show and reflect on the revenue and sales. Unfortunately, very few small business sites were successful. Preselling has its own art and science. Also, it was discovered that separate preselling sites are better off alone than incorporating them in the actual selling sites. It was not long after when secrets and techniques starting cropping up from everywhere.