Even simple sports gears such as bags have evolved into a one-bag-fits-everything. Manufactured to hold every little sports knick knack that you can think of, sports bags now have inside pockets, side pockets, mobile phone pockets and all kinds of pockets that are geared for your convenience. There are even sports bags whose compartments can be adjusted depending on the size and bulk of the sports gears that you have to carry. It is not uncommon for kids to answer I want to be an NFL player when asked what they want to be when they grow up and adults are not shy in admitting they dreamt of becoming NFL stars too. NFL has become a brand in itself with a logo that is familiar to millions of people all over the world even the non sports fans. These can be found in some souvenir shops, sporting goods stores, specialty stores and online. The sizes range from 12 to 18 months, which is ideal until the baby has finally become a toddler. Most of the sports apparel is made of 100% nylon construction. The individual can choose the team that even has the player s name and number in the front and back. The popularity of Adidas became undisputed when during the 1972 Munich Olympic Games, every game official and almost all of the 1,490 international athletes wore Adidas. With the strong footing Adidas had in the footwear market, it was quite surprising to the see the company in shambles during the 1980s. The moneyed sports brands acknowledge this and are quick to organize street ball challenges for basketball and soccer. The children and the youth are the focus so it is but a given that marketers of sports apparel for children are the same brands who sponsor such efforts and who continue to think up of ways to keep the sports mindset going. Most shirts and upper training apparel from Nike features the Dri-FIT which is a high performance micro-fiber polyester fabric which offers ultimate comfort to the wearer by pulling perspiration away from the body from the body and directs it to the outer fabric surface where it evaporates and maintains the dry and cool effect of the wearer.