What you need is a set of good content, and the following tested advice. In short, you need to do some preselling. Authority Most people have no problems with authority. People respond to them well. Policemen, doctors, firemen, teachers, and judges are some of the people in authority who can get others to follow them based on their authority status. While it is true that online sites with video features utilize greater Web page space and file sizes, making the venues longer to open and download into screens, many such Websites further gain popularity with faster connection speed. The use of broadband Internet helps accelerate download speeds of video pages. Effective preselling has three major ingredients: relationship, content, and sincerity. You must have these in place within your web content. Building relationships Preselling content needs to build relationships. As one expert says, In the real world, business people build relationships with the customer. Online users usually scroll down for content, but information found on top of pages is usually retained more in their memory. If you are preselling a product, make the offer direct but in a creative way. Put the best offers that customers will surely not be able to easily refuse. Free shipping on specific orders is usually the best offer there could be. In essence, an article marketing copy is made up of the usual elements and components of an ordinary article. It has a heading or a title, which is designed and written to appropriately convey the basic idea of the content. The title is also made very catchy and interesting enough to catch the attention of the readers. Preselling Strategy: Increase Online Conversions through Videos Conversion rate is the term referring the actual percentage of online visitors who are turned into actual customers or purchasers of products and services sold through a Website. Conversion also covers success when a site persuades readers to download recommended information and fill out forms.