Through the words you wrote on the content of your site, you are building relationship with your visitors. This is one proven way of getting very high conversion rates (the number of people who buy). Anyone can do it. All that is needed is writing your content with personality. People love other people because of their personality first. Content Millions of people everyday goes into the internet looking only for one thing: content. People want to learn something, or they are looking for some help with a problem or some other answers to some questions they have. For someone looking for information and being bombarded with sales pitches all over the site is one very unpleasant experience. Television is providing reach and emotion, while online videos fulfill reach, emotion and another effectiveness factor: metrics. Modern forms of Internet-based video advertising, like viral video distribution, long-form video, streaming, embedded and desktop push, are somehow replacing 30-second TV spots. Expertise One can do pre-selling just as well when you have a reputation as an expert in a specific field. One particularly important part of preselling is how you present your information. In online transaction, information should be delivered in a way that subdues doubt while at the same time putting the prospect s mental state in a ready-to-buy mode. Here are some of the most effective preselling and online marketing tips that could really help you boost your site s performance and revenue. 1. Boost the traffic in your site. You must constantly and regularly track the volume of visitors that go to your Web site. The number is very crucial in Internet marketing and preselling. Thus, Websites with video features tend to increase popularity as time goes by. Experts assert that the number of young adults and teenagers checking out sites with videos tend to be higher as younger people are more dynamic and are more into visuals. The emergence of broadband and fast-Internet connections are significantly contributing to the trend of further popularizing Websites with videos.