Through the years, article marketing has also been termed as a conventional press release. Usually, an article marketing copy is generated, produced and disseminated by the company or business. The press release or communication division of such firms would get in touch with newspapers and magazines, where the articles would be posted and published. Preselling is establishing yourself as an expert in the eyes of your visitors. Preselling is why they think you are their friend, not a salesperson. Ultimately, preselling will enable you to sell successfully. Preselling is everything you do to create an open-to-buy mindset in the minds of your visitors. Preselling To Lift Your Affiliate Sales One of the best ways to have visitors view your affiliate site is to have a content-rich website. And once they view your work, you had better be prepared to have your preselling techniques ready to turn those views into something profitable for you and the vendor site. You may post controversial and interesting comments so other readers can take notice and eventually be curious about you. This way, other readers will be intrigued and will start checking you out through your Website. You may have direct links from the blog to your site. Participate in social directories. Instead of driving traffic straight to your merchant s site through your affiliate links, preselling directs that traffic to your own site first. Multiple actions At your site, you are doing many things. You are preselling your visitors (for higher conversion rates). You are creating content, which are indexed by major search engines (for more exposures over a longer time period). To sound more effective in sincere when writing any marketing or preselling copy, it would be an effective strategy if you would strategically and skillfully convey a story that your readers could easily relate to. This is not actually a must, but this strategy is highly recommended if you really aim to make your article marketing copy really impressive and effective.