Open-to-buy mindset The open-to-buy mindset is when a person is willing to consider something from you. This need not be a product or a service, but simply something. This is the time when their guards are down, the time when they have started to trust you because of your obvious expertise. Visitor s needs Contrary to what comes to mind right away when questioned, most people do not look for products or services on the Internet. Take time to produce videos with content that provides real value to intended readers. Understand the audience and set clearer goals. Educational videos are almost always effective. Consider readers playback capabilities. Video performance is sometimes dictated by users operating system. Moreover, produce and format videos that could still be ideally accessed by online users using dial-up connection. The preseller s job is to give the visitor the needed information which they have craved all along (within their topic of interest). As soon as the ice is broken, so to speak, your visitor is now in a receptive stage. With a changed mentality, their defensive anti-sales pitch guard is now all down. They are now ready and receptive for the advertiser s sales page. They were in the wrong market. No matter how skillful are you at preselling, you will never succeed because you are barking at the wrong tree, so to speak. Start your preselling by describing the merchant, giving your evaluation, pointing out the strengths and weaknesses of the merchant. Questions and answers Taking the perspective of your customers, ask yourself the following questions: Do I understand what this product is? To sound more effective in sincere when writing any marketing or preselling copy, it would be an effective strategy if you would strategically and skillfully convey a story that your readers could easily relate to. This is not actually a must, but this strategy is highly recommended if you really aim to make your article marketing copy really impressive and effective. Superiority Another excellent preselling tool would be offering tips on some other market research methods, and make sure how your product is superior to others. Reviews, comparative articles and blogs are some of the nice places where to insert this preselling tool. Last words In all these preselling techniques, always remember to never let preselling become a sales pitch.