This technique is non-conventional but has been proven to be effective in preselling. 4. Make your Website visually attractive. Design your Web site in a way that the reader would be motivated to read the content. Too small fonts would be a total turn off, no matter how informative the content would be. Sincerity One of the complaints in using contents from search engines is the simple fact that most web sites are peddling fakes. So many pages of content from commercial software are garbage in so many ways. Honest and real web content can take time to write, but the rewards are more than worth it. People would know they are real, honest, funny, and personal. You have to be sure, though, to tie in the products and services to the needs of your visitors. Make sure it solves their problems or all your hard work will be wasted. They will not buy anything they do not need. Connect This is the time when you would sound like a friend aside from being an expert. Awareness and sales A 2006 study conducted by online ad server DoubleClick found that advertising online using videos is becoming a popular medium of choice in driving consumers awareness and eventually, actual sales. The number of companies and businesses taking advantages of online video advertising has grown strongly through the years. Trust Basically, sales strategies are painstakingly built on months (sometimes years) of contact with the prospects. The main purpose in the old days was to establish trust and rapport with your prospects. However, in an online relationship today, that history of prior contact with prospects is not essential anymore in effective preselling. You can customize it any which way you want. You cannot do it with an affiliate page simply because you are not directly hosting it. You can get your visitors to interact with you in so many ways if you customize your page. Today, some of the best ways of doing it includes video, audio, blogging comments and many other things.