Since the early days of affiliate marketing, the industry had taken tremendous leaps to what it is today. Anyone now who wants to start an online business should build a strong foundation with preselling. Doing it right Doing preselling is actually taking the offensive approach in affiliate marketing. One added bonus is you get additional search engine traffic. This does not happen if you send your visitors directly to your affiliate sales page. Customization With your preselling page, you can do different things altogether. You can customize it any which way you want. You cannot do it with an affiliate page simply because you are not directly hosting it. You could write about a certain topic or problem and then advise readers to know more solutions in your Website. This technique is non-conventional but has been proven to be effective in preselling. 4. Make your Website visually attractive. Design your Web site in a way that the reader would be motivated to read the content. Nowadays, the scope of such a strategy has truly widened with the emergence and continuing popularity of the Internet. Now, in the Internet, there are still many specific venues where the preselling outputs could be posted to effectively reach more audience. You could create your own Website or a blog to share information to readers and persuade them to buy products or services. Within the content of articles for preselling should be found details and other data about the product and the company. In most of such articles, contact information and head office addresses are usually included within the text. The inclusion is written in a way that the information is made an essential and helpful part of the article. One particularly important part of preselling is how you present your information. In online transaction, information should be delivered in a way that subdues doubt while at the same time putting the prospect s mental state in a ready-to-buy mode. Product info By nature, all the features and specifics of the product are highlighted and elucidated in the vendor s website.