Preselling through Interactive Marketing The landscape of Internet is constantly changing. Everyday, there are millions of online users surfing the World Wide Web, watching videos, shopping and doing research. Thus, there are now more Websites that are competing against each other to attract attention and get patronage of consumers. The probability that Website visitors would click play and replay buttons is twice higher compared to the probability that the same Internet users would click standard GIF and JPG ad formats. Without much ado, anyone could easily conclude that video ad click rates are much greater than standard image format ads. Judging from the name itself, this online service is truly arousing curiosities. Analogizing the literal features of squids, Squidoo could be seen as an online network that is made up of numerous tentacles, or finger-like structures. Uniquely, this online service's logo has an eye at the center of the squid. The most basic and very effective attraction to a preselling page is to provide basic information on the affiliate program s product or service. These pages are meant to inspire action on the part of the readers at the referring sites. The delicate operation involves avoiding placing links in the blog articles, on the content, in chat forums and even on ads. It happens sometimes that visitors come over to the sales page and buys what they want. Most of the time, the opposite is true. This is where preselling is needed at the preselling page and not on the sales page (or site). Content On top of the list on having an excellent web site is top-notch content. Say, for instance, a gamer is looking into two game consoles, and cannot make up his mind which of the two he wants. Give him a review where the two products are thoroughly compared. Avoid being overly critical. A balanced review is more believable than a lop-sided one. Experience A review of a product where the reviewer used his personal experiences is far more interesting (and powerful) than a general one.