If you want to produce an instant rapport or connection with your readers, it would be advisable if you would hit on the personal note. 3. Find the best venue for your preselling initiative. In the past, newspapers and magazines were the proper and usual venues. Marketers and newspaper publishers had established give and take relationships wherein the marketer provided income and newspapers facilitated a venue for reaching people. You would condition the minds of online consumers to buy your products and ideas. Your Website should feature information. It should have helpful, relevant, interesting, and credible information. Online consumers are strangers to your online site. It is your job to endear your Website to them. You should succeed to make them think and feel as if your site is the right venue where they could get all the information they need. Because of that, online preselling and marketing has further become popular. Nowadays, it is estimated that preselling and marketing articles are making up for the bulk of the overall online articles worldwide. Preselling and online marketing these days are integrated with the concept of search engine optimization. Once inside the new site, they might have to buy something or sign up for something. This time, increasing the odds for success would have the original site draw the visitor to its ads or program links. Turn-offs There is no question that these direct link affiliates can (and do) deliver great revenues. A defensive approach would be one where you would put up a page that begs the reader to buy from you, whichever way it is couched in sales jargon and all that. Fact to consider: Benefits, features, testimonials are all good to have on a sales page. It is always a mortal sin to spread them on a first contact page when you are hardly known yet by your readers. Big statements and promises are fit for a merchant s page, not on a relationship-building, preselling page. If you are writing web content for personal care products, you do not shout in the headlines (in matching big bold types): AMAZING HERBAL DISCOVERY STOPS SNORING QUICK! You might tell some short funny anecdotes about your family of snorers, or something, and ease up to the day you chanced on this anti-snoring herbal concoction.