Preselling Strategy: Increase Online Conversions through Videos Conversion rate is the term referring the actual percentage of online visitors who are turned into actual customers or purchasers of products and services sold through a Website. Conversion also covers success when a site persuades readers to download recommended information and fill out forms. The preseller s job is to give the visitor the needed information which they have craved all along (within their topic of interest). As soon as the ice is broken, so to speak, your visitor is now in a receptive stage. With a changed mentality, their defensive anti-sales pitch guard is now all down. They are now ready and receptive for the advertiser s sales page. In return, when other sites ask links from you, return the favor so you could maintain the harmonious co-existence with peers in the online industry. Contrary to perceptions, links provided by other firms would mostly be free of charge. You would not be considered an advertiser, unless you purposely advertise your site. Unique content Your site or blog must have a unique content, and not just like any other cookie cutter look, feel, and content. Content, especially. People are already jaded with sites that have the same old information, E-zines that republish articles, websites that redo what's already been done. What catches attention (loyalty and profits) are those sites that have their own voices, with fresh ideas, and original. Through that, you are imparting knowledge to readers and at the same time, you are persuading them to get into your line of products, services or networks. As a lensmaster (an article contributor as referred to in Squidoo's own lingo), you have the freedom and authority to write outputs the way you want the pieces to be written, You could be opinionated or be amusing in the treatment of your article's content. Open-to-buy mindset The open-to-buy mindset is when a person is willing to consider something from you. This need not be a product or a service, but simply something. This is the time when their guards are down, the time when they have started to trust you because of your obvious expertise. Visitor s needs Contrary to what comes to mind right away when questioned, most people do not look for products or services on the Internet.