It has a heading or a title, which is designed and written to appropriately convey the basic idea of the content. The title is also made very catchy and interesting enough to catch the attention of the readers. Of course, the body of the article marketing copy is where the content is detailed and discussed in full extent. In your site, the more you make your readers identify with you and relate to you, the more comfortable they will feel buying from you. If you are talking to single mothers and your site is all about teaching single mothers how to work from home, you can talk about dealing with kids, laundry, lunch with the girls, finding babysitters for the night and many more. Thus, there are now more Websites that are competing against each other to attract attention and get patronage of consumers. It is just logical that marketers and Website owners seek ways to make traffic and conversion rates higher. If you are into online preselling, how could you go on? Interactive marketing is today s most important marketing concept. The number of companies and businesses taking advantages of online video advertising has grown strongly through the years. What proofs should be looked at to further justify the effectiveness of online video advertising? First, several online behavior studies conclude that Internet readers and surfers are more likely to click Play buttons than image ads. All this is due to the preselling page s ability to bring in traffic via search engines. Because these pages focused on particular products or services, and are keyword intense, they get ranked very well. The increase in traffic has good prospects in potential revenues coming in. and this is just the tip of all the potential benefits of a presell page. Testimonials When you talk about yourself, people tend not to listen or go away. But when people without any vested interest in your success sing your praises, the magic begins. Be an avid collector of testimonials simply because they are so powerful. Sprinkle them all over your site, but never in one grouping.