Sports Nutrition education also provides the scientific background, specific knowledge and skills to address concepts and controversies relating to sports nutrition, sports physiology and to explore the links between nutrition, physiology, performance and health outcomes through the life cycle. Sports nutrition education integrates principles of nutrition and exercise physiology and application to exercising individuals. The last fuel source that is important for natural sports nutrition is fats. There are two kinds: saturated and unsaturated. Although it is a significant component in nutrition, the intake of fats should be strictly monitored. Too much consumption of fats may lead to major health problems such as cancer and heart disease. Core products and strategies A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e.g., Powerbar, BalanceBar). E-commerce For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option. While vitamin and mineral deficiencies impair physical performance, research indicates that supplementation of a nutritionally adequate sports diet does not improve physical work capacity, endurance, oxygen consumption, cardiovascular function, muscle strength, or resistance to fatigue. When are vitamin supplements needed? They also hold substances that promote our health, boost our immunity to sicknesses, promote tissue repair, protect cells from damage, protect against age-related cognitive decline and increase resistance to cancers, and other illnesses, all of which are important to maintaining good performance and longevity in sports. If you want to help your immune system, you can take megadoses of vitamin C. Vitamin C is water soluble and excess of which is easily discharged through sweat and urine. To avoid sports anemia, especially to females who lose blood every month due to menstruation, the mineral iron should be part of an athlete's list of sports nutrition supplements.