They do not apply to sports nutrition only too, but also to weight loss, diet, health and other nutritional aspects. So if you have plans to take any kind of sports nutrition supplements, then Bricker Labs is probably the sports nutrition supplement manufacturer to trust. Why? It is because they use ingredients that are safer than what other sports nutrition supplements contain. And to prepare your self for the next training, the more will be your need for a sustaining formula, like sports nutrition protein. The benefits of sports nutrition protein Let us start with proteins. Proteins come in animal products such as poultry, meats, fish, eggs, dairy products and plant based stuff like beans, nuts, and other foods. The demand for nutraceuticals has been growing worldwide due to consumer awareness of the links of diet and disease, aging population, rising health care cost and innovations in food technology and nutrition. Competition factors for the Sports Nutrition Market Product/brand differentiation Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. So, if you are contemplating on joining an endurance sports competition, the best sports nutrition for you is the nutritional table fit for an athlete that expects long hours of vigorous physical activity and mental alertness even when tired. Endurance sports test the physical and mental fortitude of an athlete; if you are not well fed for this kind of competition, it would be better for you if you would back off from the competition. You, assuming that you are an athlete or thinking of becoming one, must, first and foremost, understand the principles of sports nutrition completely. What is the point of staying healthy when you do not even know what being healthy is all about? You must also avoid engaging yourself in false beliefs and misconceptions. Popular brand names are as follows: Xendadrine EFX, Hydroxycut, Muscletech, EAS, Twinlab, Optimum Nutrition. Indeed, it may be confusing to choose as each brand would normally have unique promises but one has to remain focused on the nutritional value of each and its relevance to one s routine and needs.