Competition factors for the Sports Nutrition Market Product/brand differentiation Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. Maintaining a brand that stands apart from the rest is difficult but a thing to strive for. Research-substantiated claims. These nutrients perform certain actions that will help your body as you perform strenuous kinds of sports. Carbohydrates are the most important fuel source. It provides a minimum of sixty to a maximum of seventy percent of our calories. Carbohydrates are found on almost all of the food you consume. Food rich in carbohydrates are fruits, vegetables, pastas, breads, cereals, rice and many more that are too many to mention. What's the reason why electricity is a simple matter if you're an electrician? Because that's what you do on a daily basis. Your mind reacts automatically to support every work or problem that you encounter, as long at it's a work related situation. There are interesting studies regarding improvements in exercise performance which correlate with the degree of specific nutrients stored in the muscle after taking particular supplements. It could also be a grid to determine if we can eventually become sports superstars or not. Nutritional health may be the main reason why you are tall, strong and have the skills to be good in sports. This is also vital for having a strong mind and a healthy body because of the fact that these nutrients fuel almost all bodily functions. Even athletes whose energy intakes may be about 2,000 kcal/day can meet their vitamin and mineral needs from food alone. As long as a wide variety of foods are eaten, vitamin and mineral intake is adequate. Supplementation therefore is not necessary. Is more better? Athletes usually meet two-thirds or more of the Recommended Dietary Allowances (RDAs) for vitamins and minerals. However, there are certain factors that can prevent you from attaining that sports nutrition health that is deemed to appropriate for your status. You, assuming that you are an athlete or thinking of becoming one, must, first and foremost, understand the principles of sports nutrition completely. What is the point of staying healthy when you do not even know what being healthy is all about?