Preselling Trade Secrets Compared with their real-world business counterparts, affiliate marketing is different in a rather radical way. One of the most radical ideas is that in online business, preselling is just as important, if not more so, than the business of actual selling. Just a few years back, online businesses used to do their own necessary work and all other related things in their own sites. Different strategies could be used to bolster online conversion. The usual techniques include professional and effective search engine marketing campaigns, active promotions and good lead generation. The most striking and well-proven effective strategy is the use of online videos. Needless to say, online conversion strategies would be made more effective through the use of videos. Preselling Tip: Add Video to your Website If you aim to boost your Website s preselling capability, you should aim to increase its traffic volume. To do so, it would help if you would add videos to your online site. The most popular, lucrative and effective Web pages these days are almost all featuring video clips. Article writing is different in other forms of writing in the sense that article marketing copies have definite and immediate purposes that can easily and immediately be gauged through looking at sales and revenues. When an article marketing copy has been effective, it would really show and reflect on the revenue and sales. Credibility One big draw in the use of these preselling pages is building trust and credibility with the site s visitors. Presenting honest information (meaning the good and the not-so-good qualities of a product or products) can boost the site s credibility. With credibility comes trust from the visitors. A case study is another of those great moves to build readership and momentum. It also allows your readers to see results. LEVERAGE other PEOPLE S RESULTS. If you have not used the product personally, use other people s results and leverage them to your point. you can find these in newspapers, blogs, etc.