Reason Too many times, marketers simply slap down a review on their site with their affiliate link in it, and that will be the end of the story. Telling people where to click is a good start. But you can put in the reason why the action of clicking that link is good for the visitor. As a matter of fact, it is a good policy (for credibility and emphasis) that you supply the reasons for all the needed actions in the site. You might sound too smart and your friend might feel too dumb. The main aim is to actually be a friend to your visitor. Share your problems if you have to, and talk how you got out, what you did that helped, and probably some helping products, too whatever. Since you are talking , you are essentially presenting yourself as you are, your unique persona, and your individuality. In general, rich media exhibits and features truly facilitate dynamic motion. You could produce preselling and advertising content and incorporate it into rich media format. Many online marketers attest that such a strategy is almost always effective. This way, your prospective buyers could be more interested and engaged. One particularly important part of preselling is how you present your information. In online transaction, information should be delivered in a way that subdues doubt while at the same time putting the prospect s mental state in a ready-to-buy mode. Product info By nature, all the features and specifics of the product are highlighted and elucidated in the vendor s website. The implication is that online videos have really reached the mainstream audience. Thus, marketers and advertisers logically migrate to the Internet for effective preselling and advertising campaigns. It is now a common knowledge that the best way to leverage preselling and advertising campaigns is through online video advertising. The old belief was that visitors looking for information on widgets , gets redirected and landed on a widget -related site will automatically be carried away by several on-page ads and purchase away what he needed. Motivational aids To some extent, the old adage does come true. It happens sometimes that visitors come over to the sales page and buys what they want.