Contrary to common beliefs, preselling is not a technical skill. It is not something that you should be uncomfortable with. Instead, it could be the key to your online marketing success. So what exactly is preselling? People browse the Internet for information. Generally, they go online not to buy anything. Credibility One big draw in the use of these preselling pages is building trust and credibility with the site s visitors. Presenting honest information (meaning the good and the not-so-good qualities of a product or products) can boost the site s credibility. With credibility comes trust from the visitors. Several research initiatives have found that online visitors usually scan first the upper left area. Next, readers check out the center page, then the left hand part. Right-hand columns are usually ignored. Use this information when you layout Web pages. You know where to put your ads, reminders and sales copies. Marketers and newspaper publishers had established give and take relationships wherein the marketer provided income and newspapers facilitated a venue for reaching people. In the later years, such form of preselling evolved and marketers were asked to pay fees for the ad placement. Nowadays, the scope of such a strategy has truly widened with the emergence and continuing popularity of the Internet. Usually, this good art of conditioning is done at your website. Afterwards, you send that visitor over to the vendor s store or landing page. Trust Basically, sales strategies are painstakingly built on months (sometimes years) of contact with the prospects. The main purpose in the old days was to establish trust and rapport with your prospects. This makes the Internet more powerful as an advertising medium. Why would people not patronize the online media when everything they need and want to hear, see and read could be accessed anytime, anywhere in just several clicks of the mouse? Ad agencies and marketers are now focused on leveraging interactive broadcast and fast Internet in the complicated media environment.