Added to this, of course, would be that to lead the visitors to where you intend them is the real art. Since the early days of affiliate marketing, the industry had taken tremendous leaps to what it is today. Anyone now who wants to start an online business should build a strong foundation with preselling. At first, you have to keep from emphasizing the product so much. If you start selling to a new prospect, the first reaction would be a total turn-off. It is similar to being accosted on the street and being sold something from an unknown stranger, however friendly he tries to be. Preselling tips Make sure the product is fit to the market. If you want to make your own Website very effective in converting readers, you need to target a 2% conversion rate. However, with effective and really working conversion strategies, which should be integrated with an Internet marketing plan, the rate could be boosted to as high as 5%. Different strategies could be used to bolster online conversion. Ultimately, preselling will enable you to sell successfully. Preselling is everything you do to create an open-to-buy mindset in the minds of your visitors. These are the things that happen before your visitors are even aware they are going to buy something. Open-to-buy mindset The open-to-buy mindset is when a person is willing to consider something from you. But they always trust whom they could refer to as friends or experts in specific subjects. In your Website, you must condition your readers that the information you share are accurate and are credible. If they find helpful substance in everything you say they surely would develop trust in you. When you are able to do so, you would become a credible authority or a trustworthy friend. Make sure your site is interesting and is properly matched. In your visitor s shoes Putting yourself in your visitor s shoes will make you an impartial critic to your own site. Is your site difficult to navigate? Do all the links work? Are there enough useful and suitable content to make your visitor happy?