If you manage to make readers feel and think that you are a reliable friend instead of a greedy entrepreneur who desperately needs money, then you are ready for preselling. As a friend of your online readers, you could provide information, tips, and recommendations that they would find credible, useful, and helpful. ) Taken together with the other affiliate marketing laws , this is the most important. Defensive mode When a person opens your site and all he sees inside are hard-sell approaches, that person will get out of your site in less than thirty seconds. How would you react yourself if all you see around in a site are banners and more banners, sales pitches, lighted blinking ads, and an array of links, etc. If you keep on praising it all the way, the whole article becomes unbelievable. Personal approach Another winner is taking a conversational, personal approach. This will erase the idea of selling to your prospects. You can have the affiliate page do the selling, but be warm yourself. Another key point is to focus on this page and not have links to other products or programs. The preseller s job is to give the visitor the needed information which they have craved all along (within their topic of interest). As soon as the ice is broken, so to speak, your visitor is now in a receptive stage. With a changed mentality, their defensive anti-sales pitch guard is now all down. They are now ready and receptive for the advertiser s sales page. Websites of businesses could be mirrored in a number of languages to be able to address issues that are specific to countries and cultures. Such sites could also be promoted inexpensively worldwide through email newsletters and links to other Web pages. Likewise, global Internet preselling makes it possible for joint initiatives to easily form. Preselling is becoming very common as marketers intend to more effectively persuade consumers to generate sales. There are numerous Web sites that are being launched and promoted nowadays to presell products and services to online consumers. The Internet now serves as a venue where people find products and services they need.