This is the subtle way of assuming authority. Contrast When people look for information on a specific product or service, they are looking for reasons why they should or should not buy one product over the other. Say, for instance, a gamer is looking into two game consoles, and cannot make up his mind which of the two he wants. Usually, this good art of conditioning is done at your website. Afterwards, you send that visitor over to the vendor s store or landing page. Trust Basically, sales strategies are painstakingly built on months (sometimes years) of contact with the prospects. The main purpose in the old days was to establish trust and rapport with your prospects. Usually, article marketing (preselling) copies are in the form of guidelines and tips that are advising people on how to best accomplish or conduct activities. Within the content of articles for preselling should be found details and other data about the product and the company. In most of such articles, contact information and head office addresses are usually included within the text. Such sites could also be promoted inexpensively worldwide through email newsletters and links to other Web pages. Likewise, global Internet preselling makes it possible for joint initiatives to easily form. Any online marketer could easily get into a consortium or partnerships with other marketers with similar services and products. Then, the Squidoo would be activated and find exact and related topics from its own portfolio of online articles and output contributions. Squidoo as a preselling tool Squidoo could stand by itself as a revenue generating effort. Through posting contributions to the Web site, you would be entitled to 50% of revenues that could be produced when people get to view and read your output. In return, when other sites ask links from you, return the favor so you could maintain the harmonious co-existence with peers in the online industry. Contrary to perceptions, links provided by other firms would mostly be free of charge. You would not be considered an advertiser, unless you purposely advertise your site.