Tips On Successful Preselling In the affiliate marketing business, selling products or services is one of the most difficult jobs there is. Even if you have posted affiliate links in the most targeted places, you still have a hard time getting clicks and possible sales. What most site owners forgot is simple: preselling. For example, if your site had 5,000 unique visitors in a month and 125 of those guests purchased the products you presell, the conversion rate could be computed by getting the percentage. In this case, the conversion rate is 2.5%, which is healthy and ideal based on current online marketing standards. To sound more effective in sincere when writing any marketing or preselling copy, it would be an effective strategy if you would strategically and skillfully convey a story that your readers could easily relate to. This is not actually a must, but this strategy is highly recommended if you really aim to make your article marketing copy really impressive and effective. The key to this is to initially develop the relationship with the prospect. At first, you have to keep from emphasizing the product so much. If you start selling to a new prospect, the first reaction would be a total turn-off. It is similar to being accosted on the street and being sold something from an unknown stranger, however friendly he tries to be. They all fail because they forgot one important ingredient in selling and that is, preselling. Stranger When visitors arrive at your site, it is like a complete stranger to them. Preselling is how you make your visitors like you and not be a stranger. Preselling is establishing yourself as an expert in the eyes of your visitors. Product info By nature, all the features and specifics of the product are highlighted and elucidated in the vendor s website. Your job of preselling the product should go beyond what is already written and discussed. Your duty is to bring out complementary information or something first-hand about the product, aspects and specifications that are not found in the vendor s site.