People place more faith endorsements by university professors and doctors and claims backed by independent research than by endorsements by celebrities. Core products and strategies A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e. There still has been no scientific explanation for this, but it is in truth that women are very conscious of weight. So having a normal weight will give you a healthy psychological system. Calcium is a mineral that plays an essential role in growth. In sports, muscle and mind coordination is important. One is poor understanding of sports nutrition principles. They think that eating many will make the healthy. Nutritional requirements also differ among people depending on their training program and personal characteristics like age, sex and body type. Their failure to recognize these may also cause malnourishment as they may take too much or less of their nutrients required. As scientists learned more and more about our bodies and the optimum level of strength and physical fitness they can harbor, businessmen jumped the gun and manufactured products and services that actually help athletes meet these optimum levels. The media joined in the ruckus and published materials leading to the promotion of both the scientific and the commercial side of the field. It involves the entire body and may significantly cause negative effects if not properly administered and controlled. Health is greatly dependent thus, one should indeed be cautious. Sports is generally positive and healthy but at times, it is coupled with improper nutrition that significantly depletes its favourable effects. Even if sports nutrition supplements are being discouraged by sports nutrition experts, Bricker Labs, a sports nutrition supplement manufacturer, still do a lot of advertising and manufacturing as well. Bricker Labs has over thirty years to blame for their success in their provision of sports nutrition supplements.