RRReviewsRelay Open workspace

Free campaign planner

Free Google review request campaign planner.

Estimate fair monthly request volume, choose customer touchpoints, generate channel-specific request copy, and see caution flags before running a 30-day Google review request campaign.

Local business owners, operators, and marketers who need a practical review request plan before automating reminders and follow-up.

Try the review campaign planner Open ReviewsRelay

Google review request campaign planner

Plan a fair 30-day Google review request campaign across SMS, email, WhatsApp, QR, and receipts.

What the free tool helps with

  • Estimate fair monthly review request volume
  • See expected reviews, weekly batch size, request rate, and goal fit
  • Plan SMS, email, WhatsApp, QR, receipt, or mixed-channel campaigns
  • Generate channel-specific fair request templates
  • Catch unrealistic goals, missing links, and high-volume caution flags
  • Connect request planning to replies, posts, and summaries

How to use it

  • Enter monthly eligible customers and a realistic review goal
  • Choose a primary request channel
  • Add a Google review link, Maps URL, Place ID, or placeholder
  • Generate the 30-day plan and safe template
  • Move into ReviewsRelay when requests need tracking and reminders

Use the free result for the one-off job, then move into ReviewsRelay when the workflow needs connected Google review monitoring, approval queues, recurring content, and weekly reporting.

Practical outcomes

  • Estimate fair monthly review request volume
  • See expected reviews, weekly batch size, request rate, and goal fit
  • Plan SMS, email, WhatsApp, QR, receipt, or mixed-channel campaigns
  • Generate channel-specific fair request templates
  • Catch unrealistic goals, missing links, and high-volume caution flags
  • Connect request planning to replies, posts, and summaries

Workflow

  • Enter monthly eligible customers and a realistic review goal
  • Choose a primary request channel
  • Add a Google review link, Maps URL, Place ID, or placeholder
  • Generate the 30-day plan and safe template
  • Move into ReviewsRelay when requests need tracking and reminders

Safety guardrails

  • Ask for honest reviews, not 5-star reviews
  • Do not offer incentives, discounts, gifts, or contests
  • Do not route unhappy customers away from Google
  • Do not repeatedly pressure customers who do not respond
  • Honor opt-outs and do-not-contact requests

Frequently asked questions

How many review requests should I send?

Start with eligible customers who recently had a real experience. The planner estimates a request target from monthly customer volume and the desired review goal.

Which channel works best?

It depends on the business. SMS and WhatsApp are short and direct, email allows more context, QR works well in-person, and a mixed workflow often performs best.

Can I ask only happy customers?

No. Review gating creates trust and compliance risk. Ask eligible customers fairly instead of steering unhappy customers away from Google.

Does the campaign planner send messages?

No. The free tool generates the plan and template. ReviewsRelay workspace plans handle saved templates, recipients, reminders, and follow-up workflow.

What happens after customers leave reviews?

Reply to them. ReviewsRelay can draft or publish safe replies, hold risky reviews for approval, and turn safe praise into Google Business Profile content.

Related free Google review tools