These days, forum and email marketing is very effective, especially because such venues enable you to first build a credibility. It is like preselling your Website first before you presell products and services. Regularly post sensible and interesting comments on blogs. The blogosphere is fast expanding. In online transaction, information should be delivered in a way that subdues doubt while at the same time putting the prospect s mental state in a ready-to-buy mode. Product info By nature, all the features and specifics of the product are highlighted and elucidated in the vendor s website. Your job of preselling the product should go beyond what is already written and discussed. Unique content Your site or blog must have a unique content, and not just like any other cookie cutter look, feel, and content. Content, especially. People are already jaded with sites that have the same old information, E-zines that republish articles, websites that redo what's already been done. What catches attention (loyalty and profits) are those sites that have their own voices, with fresh ideas, and original. Impressions are also important and you would not be able to create a lasting and effective one if you would not be able to look closely and know your target consumers. 2. To sound more effective in sincere when writing any marketing or preselling copy, it would be an effective strategy if you would strategically and skillfully convey a story that your readers could easily relate to. Preselling through Interactive Marketing The landscape of Internet is constantly changing. Everyday, there are millions of online users surfing the World Wide Web, watching videos, shopping and doing research. Thus, there are now more Websites that are competing against each other to attract attention and get patronage of consumers. There were very many gifted entrepreneurs who did not succeed at all in pre-selling. The reason? They were in the wrong market. No matter how skillful are you at preselling, you will never succeed because you are barking at the wrong tree, so to speak. Start your preselling by describing the merchant, giving your evaluation, pointing out the strengths and weaknesses of the merchant.