If you are into marketing, for sure, you are aware that there are numerous strategies to market, promote and advertise products and services. You should be aware that as time goes through, the modes and schemes used in advertising are also evolving. Strategic marketing has always been very useful and very effective in beaming the message across the market about a particular product or service. Expertise One can do pre-selling just as well when you have a reputation as an expert in a specific field. One particularly important part of preselling is how you present your information. In online transaction, information should be delivered in a way that subdues doubt while at the same time putting the prospect s mental state in a ready-to-buy mode. In the later years, such form of preselling evolved and marketers were asked to pay fees for the ad placement. Nowadays, the scope of such a strategy has truly widened with the emergence and continuing popularity of the Internet. Now, in the Internet, there are still many specific venues where the preselling outputs could be posted to effectively reach more audience. However, they sometimes turn their content into a hard-sell. One effective approach is to talk about the product s features. Afterwards, you can hammer in how the visitors can benefit directly. People may be interested in features, but they make a decision to buy based on benefits. One added bonus is you get additional search engine traffic. What is needed is to let their guards down first so that they will be susceptible to your sales pitch. Content Millions of people everyday goes into the internet looking only for one thing: content. People want to learn something, or they are looking for some help with a problem or some other answers to some questions they have. One of the most radical ideas is that in online business, preselling is just as important, if not more so, than the business of actual selling. Just a few years back, online businesses used to do their own necessary work and all other related things in their own sites. The reasoning was that there was no better place to presell their site than on their site itself.