Case studies The stories here are special because they are testimonials with a twist problems found and solved. The key to the writing is the explanation of the problem, presentation of the solution that solved the problem and finally, the description of the positive results. Emotions Most sites have the common mistake of presenting boring specifications and data in describing their product. Using Squidoo as an Online Preselling Tool The Internet is rapidly modifying how daily and basic personal and business transactions are done. Surely, almost every trade and marketing schemes could be coursed online nowadays. Preselling is becoming very common as marketers intend to more effectively persuade consumers to generate sales. Thus, there are now more Websites that are competing against each other to attract attention and get patronage of consumers. It is just logical that marketers and Website owners seek ways to make traffic and conversion rates higher. If you are into online preselling, how could you go on? Interactive marketing is today s most important marketing concept. Open-to-buy mindset The open-to-buy mindset is when a person is willing to consider something from you. This need not be a product or a service, but simply something. This is the time when their guards are down, the time when they have started to trust you because of your obvious expertise. Visitor s needs Contrary to what comes to mind right away when questioned, most people do not look for products or services on the Internet. A defensive approach would be one where you would put up a page that begs the reader to buy from you, whichever way it is couched in sales jargon and all that. Fact to consider: Benefits, features, testimonials are all good to have on a sales page. It is always a mortal sin to spread them on a first contact page when you are hardly known yet by your readers. You may have direct links to your site in strategic points of the article. Invest in pay per click advertising. If you are preselling products through your Website, you may post banners and ads. Your site could redirect readers to other Websites that directly sell products. It is called pay per click advertising or leading.