Bridge This would mean you will need to create an enticing and functional bridge between your content and the sales page (if you are also the vendor). Previous marketers made the costly mistake of assuming that their targeted traffic will simply follow the bread crumbs. That means you ll need to build the most enticing and functional bridge between your preselling content page and the sales page. If your site passes all tests, it is now ready to recommend advertisers to its visitors. You can be assured that after providing your visitors with the information they sought, they will trust your recommendations. Preselling works Do not forget that the job of your website is to provide information the preselling that we are all talking about. Big statements and promises are fit for a merchant s page, not on a relationship-building, preselling page. If you are writing web content for personal care products, you do not shout in the headlines (in matching big bold types): AMAZING HERBAL DISCOVERY STOPS SNORING QUICK! You might tell some short funny anecdotes about your family of snorers, or something, and ease up to the day you chanced on this anti-snoring herbal concoction. Preselling Trade Secrets Compared with their real-world business counterparts, affiliate marketing is different in a rather radical way. One of the most radical ideas is that in online business, preselling is just as important, if not more so, than the business of actual selling. Just a few years back, online businesses used to do their own necessary work and all other related things in their own sites. Product info By nature, all the features and specifics of the product are highlighted and elucidated in the vendor s website. Your job of preselling the product should go beyond what is already written and discussed. Your duty is to bring out complementary information or something first-hand about the product, aspects and specifications that are not found in the vendor s site. Instead of the above, they are woven into the copy on the preselling page itself. Increasing traffic The big benefits are usually noticed shortly after. Site and blog owners who create these preselling pages would know how to leverage them to their advantage. They know that these pages can create or even boost other income sources as well.