By selling, you are actually turning off your visitors from your site. What is needed is to let their guards down first so that they will be susceptible to your sales pitch. Content Millions of people everyday goes into the internet looking only for one thing: content. People want to learn something, or they are looking for some help with a problem or some other answers to some questions they have. You should succeed to make them think and feel as if your site is the right venue where they could get all the information they need. You need to establish yourself as an authority in the subject. When you establish that connection with your online readers, you are attaining the power and capability to presell. Such results are the desired and targeted outcome of any online preselling strategy. Needless to say, conversion is an important factor of any customer acquisition system, which is effective in making Websites find, acquire and engage potential clients and customers. Through Website traffic, products and services could be promoted, presold and actually be sold. Just a few years back, online businesses used to do their own necessary work and all other related things in their own sites. The reasoning was that there was no better place to presell their site than on their site itself. Unfortunately, very few small business sites were successful. Preselling has its own art and science. Unique content Your site or blog must have a unique content, and not just like any other cookie cutter look, feel, and content. Content, especially. People are already jaded with sites that have the same old information, E-zines that republish articles, websites that redo what's already been done. What catches attention (loyalty and profits) are those sites that have their own voices, with fresh ideas, and original. You would be surprised that no matter how competitive the online arena is for both advertisers and businesses, Websites usually help out each other in establishing links to potential customers. In return, when other sites ask links from you, return the favor so you could maintain the harmonious co-existence with peers in the online industry.