The Mechanics Of Preselling There are no formal statistics available yet, but most people engaged in online selling business knew that more than 90% of all websites fail. They all fail because they forgot one important ingredient in selling and that is, preselling. Stranger When visitors arrive at your site, it is like a complete stranger to them. But they always trust whom they could refer to as friends or experts in specific subjects. In your Website, you must condition your readers that the information you share are accurate and are credible. If they find helpful substance in everything you say they surely would develop trust in you. When you are able to do so, you would become a credible authority or a trustworthy friend. Soft sell Some preselling sites have their informative content structured in such a way that gently steers the visitors toward making a purchase at their sales site. The information given is not mere recitation of facts, or cold narrations of stories. The site serves further by explaining why a certain purchase or type of product could be a solution to the visitor s problems. Policemen, doctors, firemen, teachers, and judges are some of the people in authority who can get others to follow them based on their authority status. To make people do what you want of them, be sure to come off as an authority figure on the subject you are discussing. This is the subtle way of assuming authority. In return, when other sites ask links from you, return the favor so you could maintain the harmonious co-existence with peers in the online industry. Contrary to perceptions, links provided by other firms would mostly be free of charge. You would not be considered an advertiser, unless you purposely advertise your site. This means actively seeking high-quality preselling web content. A defensive approach would be one where you would put up a page that begs the reader to buy from you, whichever way it is couched in sales jargon and all that. Fact to consider: Benefits, features, testimonials are all good to have on a sales page.