Such articles are generally talking about subjects pertinent to the business' industry and could be used by readers as a general reference for other subjects and concerns. Usually, article marketing (preselling) copies are in the form of guidelines and tips that are advising people on how to best accomplish or conduct activities. Bridge This would mean you will need to create an enticing and functional bridge between your content and the sales page (if you are also the vendor). Previous marketers made the costly mistake of assuming that their targeted traffic will simply follow the bread crumbs. That means you ll need to build the most enticing and functional bridge between your preselling content page and the sales page. Online consumers are usually allergic to such professionals. But they always trust whom they could refer to as friends or experts in specific subjects. In your Website, you must condition your readers that the information you share are accurate and are credible. If they find helpful substance in everything you say they surely would develop trust in you. In online transaction, information should be delivered in a way that subdues doubt while at the same time putting the prospect s mental state in a ready-to-buy mode. Product info By nature, all the features and specifics of the product are highlighted and elucidated in the vendor s website. Your job of preselling the product should go beyond what is already written and discussed. Defensive mode When a person opens your site and all he sees inside are hard-sell approaches, that person will get out of your site in less than thirty seconds. How would you react yourself if all you see around in a site are banners and more banners, sales pitches, lighted blinking ads, and an array of links, etc. However, they sometimes turn their content into a hard-sell. One effective approach is to talk about the product s features. Afterwards, you can hammer in how the visitors can benefit directly. People may be interested in features, but they make a decision to buy based on benefits. One added bonus is you get additional search engine traffic.