First, the ads obscure the view of the Webpage. Readers may not be patient enough to wait for 5 seconds to 30 seconds for the ads to clear. Most of the time, such impatient readers abandon the page. Many people are also alarmed by the blocked functions of the mouse, although the blockage also ceases upon clearing of the advertisement. The answer to these questions should be incorporated in the pre-selling process. You may not please everyone but you are able to write the copy the way you want it sold. Conversion Part of the pre-selling technique is knowing the conversion. It is now time to test and track. Check also on the day most of your prospects converted, the open-rate for all days in the cycle. Are there enough useful and suitable content to make your visitor happy? If your site passes all tests, it is now ready to recommend advertisers to its visitors. You can be assured that after providing your visitors with the information they sought, they will trust your recommendations. Preselling works Do not forget that the job of your website is to provide information the preselling that we are all talking about. You are preselling your visitors (for higher conversion rates). You are creating content, which are indexed by major search engines (for more exposures over a longer time period). All these would mean that your affiliate promo will keep on making sales for you even long after you have stopped promoting them. (Most people do not buy their own products and usually would not make a separate page to talk about it.) Benefits Most affiliate sales pages are well-written, all designed to help get the sale. However, they sometimes turn their content into a hard-sell. One effective approach is to talk about the product s features. With this, you will now be able to send your marketing message to them again and again at no cost. Offer visitors interesting special reports or email courses that will position you as the expert. Your reports could include buying tips, questions to ask during buying, what to look for in buying, and many other pertinent things.