) Taken together with the other affiliate marketing laws , this is the most important. Defensive mode When a person opens your site and all he sees inside are hard-sell approaches, that person will get out of your site in less than thirty seconds. How would you react yourself if all you see around in a site are banners and more banners, sales pitches, lighted blinking ads, and an array of links, etc. Credibility One big draw in the use of these preselling pages is building trust and credibility with the site s visitors. Presenting honest information (meaning the good and the not-so-good qualities of a product or products) can boost the site s credibility. With credibility comes trust from the visitors. If you are talking to single mothers and your site is all about teaching single mothers how to work from home, you can talk about dealing with kids, laundry, lunch with the girls, finding babysitters for the night and many more. Once the single moms can relate to you, they will accept the solution you offer them without much resistance. If the data were unsatisfactory, you re-write some of the things that you use. After you do, check and gather your data again. Free e-book You can also test the response of your prospects by giving away a free e-book. Test the impact of the e-book by offering it at various points in the process. You can also experiment how you deliver your message. It has been proven that online consumers are most of the time convinced to buy products advertised through newsletters. Solicit customer reviews, testimonials, consumer reports and trade reviews. These are good promotional materials that could persuade other online readers to buy products and services through your Website. Needless to say, conversion is an important factor of any customer acquisition system, which is effective in making Websites find, acquire and engage potential clients and customers. Through Website traffic, products and services could be promoted, presold and actually be sold. Videos and conversion rates Technically, a conversion rate of 0.5% and lower is very common among current online sites.