The old belief was that visitors looking for information on widgets , gets redirected and landed on a widget -related site will automatically be carried away by several on-page ads and purchase away what he needed. Motivational aids To some extent, the old adage does come true. It happens sometimes that visitors come over to the sales page and buys what they want. Popularity of online video ads The advertising industry has already realized that online video advertising could more effectively leverage preselling and advertising campaigns. From being a relatively small segment of the total ad market in 2005, online video ads have grown tremendously to become one of the top and most important ad segments. Start your preselling by describing the merchant, giving your evaluation, pointing out the strengths and weaknesses of the merchant. Questions and answers Taking the perspective of your customers, ask yourself the following questions: Do I understand what this product is? What is the main purpose of this product? Doing so could effectively facilitate an ideal organic search position. Take note that most old video encoding programs do not result to optimized video content. Thus, stick to the most current versions. Lastly, know what you want your audience to do after watching the video content in your Website. Do you want them to fill out forms, go to recommended site, rate the video, respond to a poll, forward the video to friends or buy products and services? Interesting, colorful and attention-catching videos could help capture interest of online readers. Your site could be able to show the readers what you intend to show them. Including videos into your site could definitely help develop and build a very strong emotional and behavioral connection with readers, consumers and potential business clients. Boosting Revenues With Preselling Save for some dedicated sites with goals other than income, almost all websites would not exactly mind if they can earn some, either through their own primary business or some other extras (on-site advertising, sales, and some affiliate programs). One of these extras is pre-selling.