Preselling Strategy: Increase Online Conversions through Videos Conversion rate is the term referring the actual percentage of online visitors who are turned into actual customers or purchasers of products and services sold through a Website. Conversion also covers success when a site persuades readers to download recommended information and fill out forms. Yet, your site is lagging compared with the others, not making much money and there is not much traffic either. An expert finally told you the cause you need preselling. If you are doing internet selling, especially if you are an affiliate, you need to convince people that buying through your website is the way to go. One strategy that might work is NOT to send traffic directly to your affiliate website. (You will do what thousands of others are already doing.) Truth in advertising The better plan is to create a pre-sell web page. In the site, you can start a discussion on the pros and cons of your represented product. Before preselling, it would be important to first make the necessary planning. To do so, it would help if you would first seek to know well your intended buyers or clients. Just like in any business transaction or strategy, care should be given when looking at the demographics of the intended customers. Setting the stage The majority of preselling is done from the affiliate s own website, but it can be carried out in a lot of ways. There might be banners on their website, but this strategy alone will not work as preselling. Pre-selling is conditioning your customers to purchase the product you are promoting. Soft sell Some preselling sites have their informative content structured in such a way that gently steers the visitors toward making a purchase at their sales site. The information given is not mere recitation of facts, or cold narrations of stories. The site serves further by explaining why a certain purchase or type of product could be a solution to the visitor s problems.