If you are writing web content for personal care products, you do not shout in the headlines (in matching big bold types): AMAZING HERBAL DISCOVERY STOPS SNORING QUICK! You might tell some short funny anecdotes about your family of snorers, or something, and ease up to the day you chanced on this anti-snoring herbal concoction. Visitor s wants If your visitors are on a site that is about time management, it could be they are interested in managing their time. If they visit divorce sites, they might be thinking of a divorce, or know someone who is. Give your visitors what they want. Warm them up first. This is done by giving them what they need before asking anything. In the later years, such form of preselling evolved and marketers were asked to pay fees for the ad placement. Nowadays, the scope of such a strategy has truly widened with the emergence and continuing popularity of the Internet. Now, in the Internet, there are still many specific venues where the preselling outputs could be posted to effectively reach more audience. A 2007 online study conducted by Pew Internet & American Life Project found that majority of adult Internet users are into watching online videos. Interestingly, most of those users tend to spread the word to their colleagues, friends and relatives. Thus, Websites with video features tend to increase popularity as time goes by. This will improve your presell pages because in blogging your visitors can post comments after your article. People are smart As in most things, honesty is still the best policy. When preselling, you may point out yourself the things you yourself do not like about your product. You will endear yourself to your visitors because they also know that things are not perfect. That is why preselling is very much important these days. If you are into marketing, for sure, you are aware that there are numerous strategies to market, promote and advertise products and services. You should be aware that as time goes through, the modes and schemes used in advertising are also evolving.