Effective Preselling through Increasing Website Conversion If your Website is primarily aimed at preselling products and services, you should aim to get a higher conversion rate. Internet marketers should know first and foremost the principles and strategies in attaining good conversion. Conversion rate is the ratio of actual sales against the overall number of Website visitors within a specific period. You should start by first doing your homework through conducting a research to find out the preferences and dislikes of specific consumer population within every target country. Of course, global Internet preselling initiatives should address issues and concerns regarding different languages, regulations, and cultures. Your visitors will be your friends after interacting with them in your blog or email newsletter. Expertise One can do pre-selling just as well when you have a reputation as an expert in a specific field. One particularly important part of preselling is how you present your information. In online transaction, information should be delivered in a way that subdues doubt while at the same time putting the prospect s mental state in a ready-to-buy mode. It is now a common knowledge that the best way to leverage preselling and advertising campaigns is through online video advertising. It is quite obvious that these days, more television advertisements are migrating to broadband and online interactive broadcast. This makes the Internet more powerful as an advertising medium. Users are forced to let the ad pass because usually the mouse and keyboard functions are blocked when there is a floating ad on screen. This is creative preselling. Though floating ads are effective online advertisement schemes, many consumers and online users are usually annoyed by them. First, the ads obscure the view of the Webpage. As a lensmaster (an article contributor as referred to in Squidoo's own lingo), you have the freedom and authority to write outputs the way you want the pieces to be written, You could be opinionated or be amusing in the treatment of your article's content. Surely, people, one way or another, would read your articles and at the same time get to know more about your company and the products and services you offer to prospective clients.