People search information and entertainment through it. That is why almost all businesses are ramping up their presence in the online media. If you have an online business or if you are aiming to presell products and services through your own Website, it would be advisable to make the site as organized and as informative as possible. You have to be sure, though, to tie in the products and services to the needs of your visitors. Make sure it solves their problems or all your hard work will be wasted. They will not buy anything they do not need. Connect This is the time when you would sound like a friend aside from being an expert. Giving the blueprint People are naturally more inclined to buy something they can use immediately to bring about their desired result. Sometimes, acquiring a product makes them hesitant because they still have to find some way to get value out of it. The reason is that most products are not ends in themselves, but rather they (or most of them) were developed as a means to acquire specific benefits. This is where the need of a dedicated presell page (or pages) to do your preselling comes in. The most basic and very effective attraction to a preselling page is to provide basic information on the affiliate program s product or service. These pages are meant to inspire action on the part of the readers at the referring sites. Users are forced to let the ad pass because usually the mouse and keyboard functions are blocked when there is a floating ad on screen. This is creative preselling. Though floating ads are effective online advertisement schemes, many consumers and online users are usually annoyed by them. First, the ads obscure the view of the Webpage. You should be aware that as time goes through, the modes and schemes used in advertising are also evolving. Strategic marketing has always been very useful and very effective in beaming the message across the market about a particular product or service. Preselling could be considered as a form of strategic marketing.