You must constantly and regularly track the volume of visitors that go to your Web site. The number is very crucial in Internet marketing and preselling. It is very obvious that Web sites with greater number of regular unique visitors are more read and have more chances of generating sales. Make sure that the articles you post are very interesting and helpful to readers. You can also ask people for feedback or user experience. Ask on Twitter, Yahoo Answers, Askville, MyLot.com and other sites. Do not forget to quote your sources. Show SUPPORTING DATA These would include bestseller lists, top 10 things, reviews, as-seen-on-TV, etc. Any kind of widely accepted support will increase your conversion rate. Questions and answers Taking the perspective of your customers, ask yourself the following questions: Do I understand what this product is? What is the main purpose of this product? Is this merchant someone I can trust? The answer to these questions should be incorporated in the pre-selling process. You may not please everyone but you are able to write the copy the way you want it sold. It happens sometimes that visitors come over to the sales page and buys what they want. Most of the time, the opposite is true. This is where preselling is needed at the preselling page and not on the sales page (or site). Content On top of the list on having an excellent web site is top-notch content. Squidoo is like a personal blog entry, wherein contributors write interesting and original articles that would be posted through it. Now, Squidoo has a feature that resembles the normal and popular search engines. Through the Web site's search functions you could type in any keyword regarding any topic under the sun. The blogosphere is fast expanding. There are millions of people who are checking different blogs daily. You may post controversial and interesting comments so other readers can take notice and eventually be curious about you. This way, other readers will be intrigued and will start checking you out through your Website.